Why is Dogecoin (DOGE) price up today?

Dogecoin (DOGE) price has jumped by approximately 7% in the last 24 hours to reach $0.181 on March 25. The memecoin was trading for $0.189 at its intraday top, its highest level in almost two weeks.
DOGE/USD four-hour price chart. Source: TradingView
Key factors driving the DOGE prices higher today include:
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A DOGE reserve initiative undertaken by the Dogecoin Foundation
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Risk appetitive recovery on easing trade war fears.
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A classic flag pattern on the DOGE price chart.
Dogecoin Foundation buys 10 million DOGE
DOGE’s ongoing price rise coincides with the launch of the Official Dogecoin Reserve, a move designed to stabilize the memecoin and boost institutional confidence.
Key points:
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On March 24, the Dogecoin Foundation revealed the creation of the “Official Dogecoin Reserve” aimed at supporting DOGE’s long-term price stability and credibility.
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As part of the initiative, the foundation has purchased 10 million DOGE worth around $1.80 million.
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The Foundation’s strategic DOGE purchase occurs at a time when traders are closely watching signs of institutional entry into the memecoin sector, particularly with the potential launch of spot Dogecoin ETFs in the US.
Source: @CryptoWizardd
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As of March 25, crypto betting platform Polymarket was showing 72% odds in favor of a Dogecoin ETF launch by the year’s end, up from 27% on Jan. 1.
Altcoins are outperforming Bitcoin amid risk rally
Dogecoin’s gains today appear alongside a broader altcoin market rally led by easing trade war tensions.
Key takeaways:
Bitcoin and TOTAL2 market capitalization performance in the last five days. Source: TradingView
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Meanwhile, Bitcoin’s market cap has declined 0.61% in the same period.
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It shows that traders are rotating capital from Bitcoin into altcoins like Dogecoin.
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The divergence appears amid signs of easing trade war tensions.
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On March 24, US President Donald Trump signaled twice that trading partners would receive possible exemptions or reductions.
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Investors embraced higher-risk assets amid improving macro sentiment, favoring riskier altcoins over safer bets like Bitcoin.
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Memecoins often attract retail-driven hype during altcoin rallies, as shown below via the performance of top-ranking joke cryptocurrencies on a 24-hour adjusted timeframe.
Top memecoin performance on March 25, 2025. Source: CoinMarketCap
Related: Dogecoin millionaires are buying dips as DOGE price eyes 30% rally
Relatively higher speculation is also visible in the Dogecoin Futures market, wherein DOGE open interest (OI) and funding rates are climbing.
What to know:
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As of March 25, DOGE’s OI in the futures market was around $1.80 billion, up from the March 11 low of $1.33 billion, the lowest in four months at the time.
Dogecoin OI, funding rates. Source: Coinglass
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DOGE’s weekly funding rates at the same time have climbed to 0.157% from negative levels on March 21.
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Rising DOGE open interest and positive funding rates indicate growing demand for leveraged long positions, reflecting bullish sentiment.
Dogecoin is bouncing with a bear flag channel
Dogecoin’s price gains today appear to be a part of its prevailing bear flag pattern.
Key takeaways:
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A bear flag pattern forms when the price consolidates higher inside a rising parallel channel after undergoing strong declines.
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As a technical rule, the pattern resolves when the price breaks below the lower trendline and falls by as much as the previous downtrend’s height.
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As of March 25, Dogecoin was consolidating inside the flag channel, with its recent bounce occurring after testing the lowest trendline as support.
DOGE/USD daily price chart. Source: TradingView
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However, its overall bias remains skewed to the downside, providing it breaks below the flag’s lower trendline next.
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Should it happen, DOGE price can decline toward the technical downside target at around $0.117—down approximately 35% from the current price levels—by April.
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Conversely, a breakout above the flag’s upper trendline will likely invalidate the bearish setup, sending DOGE’s price toward the 50-day EMA (the red wave near $0.214) instead.
This article does not contain investment advice or recommendations. Every investment and trading move involves risk, and readers should conduct their own research when making a decision.