Chiliz meets with SEC Crypto Task Force amid US market reentry plans

Chiliz, a SportsFi company, has met with the United States Securities and Exchange Commission (SEC) to discuss an investment and reentry into the US crypto market under the crypto-friendly White House and increased push for regulatory clarity surrounding digital assets.

According to the meeting request made public by the SEC, Chiliz plans a reentry into the US market around the time of the 2026 FIFA World Cup international football (soccer) tournament. The comeback would be accompanied by a $50 million to $100 million investment in the local market. National Basketball Association and National Football League teams are said to be interested in launching fan tokens if regulatory clarity improves.

The meeting with the federal agency was held on April 22 — the same day Chiliz CEO Alexandre Dreyfus shared a photo with Bo Hines, executive director of Trump’s Council of Advisors for Digital Assets, suggesting a second meeting with White House officials.

According to the meeting document, Chiliz discussed the proposed structure of a fan token and why “it should not be classified as a security.” Broadly, a security is an investment wherein the investor expects a profit due to the efforts of someone other than the investor.

Whether cryptocurrencies and related assets are securities has been a key issue in the regulation of Web3 within the United States.

Chiliz ecosystem sees lower TVL in 2025

Chiliz, despite its partnerships with football clubs, gaming teams, and racing companies, has seen a significant drop in activity within its ecosystem. DefiLlama data shows the protocols’ total value locked has fallen from $17.8 million on Dec. 9, 2024, to $6.5 million on April 22, 2025, marking a 63.5% drop.

Its governance token hasn’t fared particularly well, either. According to CoinMarketCap, the Chiliz (CHZ) token price has declined 67% over the past 12 months. The company is known for its fan tokens, which allow enthusiasts to own the official cryptocurrencies of their favorite sports clubs.

The company has made headway into the soccer market, partnering with Football Club Barcelona, Paris Saint-Germain, and Manchester City, among others.

Chiliz invested $80 million in partnerships within the US market in 2021, the document shows. However, regulatory uncertainty and the fallout from FTX’s collapse led to a “strategic exit” in the following year.

The next World Cup is expected to take place in June 2026. The United States will be the main host of the tournament, while Canada and Mexico will act as auxiliary hosts.

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