Brazil fintech unicorn Meliuz adopts Bitcoin treasury strategy

Brazilian fintech unicorn Meliuz announced Thursday it has begun purchasing Bitcoin as part of its new treasury management strategy, joining a growing trend of traditional finance companies holding cryptocurrency assets.

On Thursday, March 6, Meliuz, which provides cashback and financial technology services, announced its entry into the cryptocurrency market, with the company’s board of directors approving the accumulation of up to 10% of the company’s cash in Bitcoin (BTC), the local news agency Visno Invest reported.

According to the report, Meliuz has already completed its first Bitcoin acquisition, purchasing 45.72 Bitcoin for approximately $4.1 million at an average price of $90,296 per BTC.

With its newly adopted Bitcoin treasury strategy, Meliuz is seeking long-term returns on the asset, the report notes.

Meliuz embraces Bitcoin treasury strategy

According to Visno, Meliuz has also announced the creation of the Bitcoin Strategic Committee, which will conduct the analysis for expanding the strategy and will be responsible for purchasing operations and creating related guidelines.

Additionally, the executive board will reportedly conduct a detailed analysis on whether to expand the Bitcoin strategy, including the possibility of adopting Bitcoin as the main strategic asset of the company’s treasury.

“The company’s management believes that the treasury strategy focused on the Bitcoin reserve has significant potential for maximizing value for the company and its shareholders,” Meliuz reportedly said.

This is a developing story, and further information will be added as it becomes available.

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